- Total Amount of Donations KRW 323 billion
- No. of Participation Internet Users 8.8 million
- No. of Happybrands 760
Happybean, which is operated jointly by NHN and the Happybean Foundation, is Korea’s first online donation portal and acts as a bridge between Internet users who wishes to participate in donation activities and organizations in need of help.
By closely connecting NHN’s numerous Internet services with donation activities, Happybean provides Internet users with an opportunity to make donations while participating in volunteer work.
Happybean provides information on more than 3,500 civil and welfare organizations and operates Happy Logs, blogs that post information on on-going Internet fund raisers and organization activities.
Users can easily make donations to organizations that operated Happy Logs by donating Happybean Beans, which they can acquire by using NHN’s services or recharge.
Over 4.6 million users have made donations with Happybean Beans. Organizations that receive donations discloses the donation amount to donators, which makes the transparent operation of donations possible.