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Hangame

www.hangame.co.jp

Game & Community Service, Hangame Japan

NHN’s overseas business was launched into full throttle when it established its first subsidiary in Japan in 2000. NHN Japan’s online game portal Hangame Japan was the first exclusive game portal website in Japan, and through extensive localization, Hangame Japan has now become Japan’s leading online game portal. NHN is leveraging its eight years experience of successfully operating its game business in Japan to bring its search business to the Japanese market.

  • No. of Subscribers 50 million
  • No. of Peak Concurrent Users 203.000
  • No. of Games 288
December, 2012

Service Intro

Spreading the enjoyment of online games

Hangame Japan introduced online games to the Japanese market, which was previously dominated by console games. Through active localization, Hangame Japan has raised people’s awareness of online games and has grown into Japan’s biggest online game platform. Hangame Japan offers over 190 online games from various genres, including the traditional board games to action, racing, RPG, FPS and MMORPG. Hangame Japans has also gain recognition as Japan’s best online game publisher by proving its publishing platform operational capabilities through cooperation with renowned Japanese game developers, including Square Enix, Bandai Namco Game and Sega.

Creating success through localization

Approximately 90% of NHN Japan employees are Japanese. NHN Japan strives to provide services that reflect the characteristics and preference of Japanese users. By localizing its game services, as well as its community services, including chatting and avatar services, NHN Japan has grown into the most loved online game portal in Japan, and has been awarded the first place prize in the entertainment category of Yahoo! Internet Guide’s ‘Web of the Year’ for three consecutive years (2004~2006).

Offering more entertainment for mobile platforms

NHN Japan opened Hange(hange.jp), a mobile game community website for the fast growing Japanese mobile content market. Hange offers more than 100 different games which can be played with mobile phones, avatar services which is linked to the Hangame Japan website, and text emoticon services. NHN Japan is leveraging its experience as the leading online game portal operator to develop distinctive mobile services for the Japanese game market.