NHN created a new donation model called 'Happybean', which uses the benefits of the Internet to the fullest and allows NHN users to easily make donations while using NHN services.
Naver and Hangame users can make easy donations through Happybean(even penny can wellcome) to any organization they wish. Happybean is leading the growth of the online donation culture by providing platforms including "Happy Log" , where organizations can hold fund-raisers, recruit volunteers and communicate with Internet users, "Happy Brand", a place where individuals or corporations interested in sharing can make donations, and "Bean Bank", where all Internet users can make donations through blogs or cafes.
As a result of NHN’s efforts, 4.8 million NHN users and 175 corporate partners (Happy Brand) have made donations of approximately KRW 20 billion to over 4,000 organizations (Happy Log). (As of October 2010)
